Does your company have a plan for its data?
Helping organisations define and implement a measurement strategy that talks business.
How can I help
Understanding your business goals across digital properties to distil them into KPIs & Metrics is the cornerstone of a solid framework that leverages the value of data to its maximum potential. With no strategy, you may have some quick wins, but no long term success. It's that simple!
Technical Implementation & Data Acquisition
Advanced Enterprise implementation of data collection solutions like Google Analytics 360 via tools like Google Tag Manager or Tealium. Spot the different data sources your company already owns (like CRMs or Booking Systems) and break those silos to get a wider vision and uncover opportunities.
Data Transformation, ETL
Big Data is not scary anymore, but in a scenario with large quantities of data, from many sources and different nature, ETL is required to blend, transform, simplify and make available for the many data consumers in your organisation to analyse or report upon.
Often times, companies waste a remarkable amount of their resources by extracting data manually from different tools, merging and making sense of data to finally create reports or dashboards on a weekly or monthly basis. Avoid wasting precious time by connecting ETL pipelines to your favourite visualisation tool.
Analysis & Insights
We have our data wrangled and dashboards automated. Are we done yet? Not even close. The real potential of data comes from analysis and our ability to make actionable recommendations to improve every aspect of your business.
Governance & Education
Data democratisation is a must, but who really has access to your data? More importantly, who shouldn't? Monitoring access regularly will prevent bigger issues. The more Data democratisation across your company or institution, the more mature the measurement culture should be. What are your efforts to achieve that maturity? Education is key.
I would love to know what are the problems preventing your organisation from getting value out of its data.
YYZ, BCN, Remote